Jeffrey Gitomer

"What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.

Gitomer teaches how to unlock the power of persuasion, including how to tell a story in a compelling and compassionate manner, how to inject humor in the persuasive process, and how to engage the audience to sell one's point of view.

Is that the sound of money? Jeffrey Gitomer here compiles his proven principles and techniques to attain success in one's personal and professional life.