Bryan Todd
Author
Series
Pub. Date
[2014]
Edition
Fourth edition.
Language
English
Description
"Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced...
Author
Pub. Date
[2020]
Edition
Sixth edition.
Language
English
Description
"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--
Author
Series
Language
English
Description
Get More Customers with Google Ads
Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today's fastest, most powerful advertising medium.
Marshall and team-teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search...
Search Tools Get RSS Feed Email this Search