Hook point: how to stand out in a 3-second world

Foreword

Introduction: Living in a 3-second world

Meet hook point, your new secret weapon

Tesla, the Blair Witch, and your guide to creating the perfect hook point

60,000,000,000 messages a day: How to fight your way through the noise

Become president and save the planet: Master the art of storytelling

How to avoid prison time: A master class in authenticity, trust, and credibility

Learn to listen; listen to learn

Take everything I have - it's yours for free: How to accelerate demand for your brand

From hook to scale: The secret to $1.6 billion in 48 months

Standing out as world class, and how to get Scarlett Johansson to eat hot wings with you...

Your hook point is dead; long live the hook point.