The Hidden Agenda: A Proven Way to Win Business and Create a Following
(eAudiobook)
Author
Published
Gildan Audio, 2014.
Format
eAudiobook
ISBN
9781469058344
Status
Available Online
Description
Loading Description...
More Details
Physical Description
5h 15m 0s
Language
English
Also in this Series
Checking series information...
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Kevin Allen., Kevin Allen|AUTHOR., & Kevin Allen|READER. (2014). The Hidden Agenda: A Proven Way to Win Business and Create a Following . Gildan Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kevin Allen, Kevin Allen|AUTHOR and Kevin Allen|READER. 2014. The Hidden Agenda: A Proven Way to Win Business and Create a Following. Gildan Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kevin Allen, Kevin Allen|AUTHOR and Kevin Allen|READER. The Hidden Agenda: A Proven Way to Win Business and Create a Following Gildan Audio, 2014.
MLA Citation, 9th Edition (style guide)Kevin Allen, Kevin Allen|AUTHOR, and Kevin Allen|READER. The Hidden Agenda: A Proven Way to Win Business and Create a Following Gildan Audio, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 148f193c-4d35-ecbf-4b34-96f242e694ae-eng |
---|---|
Full title | hidden agenda a proven way to win business and create a following |
Author | allen kevin |
Grouping Category | book |
Last Update | 2024-05-14 23:01:43PM |
Last Indexed | 2024-06-25 23:37:07PM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Nov 3, 2022 |
Last Used | May 28, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2014 [artist] => Kevin Allen [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469058344_270.jpeg [titleId] => 11373574 [isbn] => 9781469058344 [abridged] => [language] => ENGLISH [profanity] => [title] => The Hidden Agenda [demo] => [segments] => Array ( ) [duration] => 5h 15m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Kevin Allen [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Kevin Allen [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.51 [id] => 11373574 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you-to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge, pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship. This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time. Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life. [url] => https://www.hoopladigital.com/title/11373574 [pa] => [subtitle] => A Proven Way to Win Business and Create a Following [publisher] => Gildan Audio [purchaseModel] => INSTANT )