Focus
(eAudiobook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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(
    [year] => 2005
    [artist] => Al Ries
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/hpc_9780060859978_270.jpeg
    [titleId] => 11595719
    [isbn] => 9780060859978
    [abridged] => 1
    [language] => ENGLISH
    [profanity] => 
    [title] => Focus
    [demo] => 
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    [duration] => 3h 2m 0s
    [children] => 
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    [genres] => Array
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            [0] => Business
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    [price] => 2.99
    [id] => 11595719
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else. With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars. Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.
    [url] => https://www.hoopladigital.com/title/11595719
    [pa] => 
    [series] => Collins Business Essentials
    [publisher] => HarperAudio
    [purchaseModel] => INSTANT
)