Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
(eBook)
Author
Published
HarperCollins Publishers, 2009.
Format
eBook
ISBN
9780061808630
Status
Available Online
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Language
English
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Citations
APA Citation, 7th Edition (style guide)
Geoffrey A. Moore., & Geoffrey A. Moore|AUTHOR. (2009). Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets . HarperCollins Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Geoffrey A. Moore and Geoffrey A. Moore|AUTHOR. 2009. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets. HarperCollins Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Geoffrey A. Moore and Geoffrey A. Moore|AUTHOR. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets HarperCollins Publishers, 2009.
MLA Citation, 9th Edition (style guide)Geoffrey A. Moore, and Geoffrey A. Moore|AUTHOR. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets HarperCollins Publishers, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
| Grouped Work ID | e4552b16-5726-5451-f9ae-14a890253926-eng |
|---|---|
| Full title | inside the tornado strategies for developing leveraging and surviving hypergrowth markets |
| Author | moore geoffrey a |
| Grouping Category | book |
| Last Update | 2024-05-14 23:01:43PM |
| Last Indexed | 2024-05-15 07:36:40AM |
Book Cover Information
| Image Source | hoopla |
|---|---|
| First Loaded | Jul 28, 2022 |
| Last Used | May 14, 2024 |
Hoopla Extract Information
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[synopsis] => In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
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