Summary: Guerrilla Marketing on the Internet: Review and Analysis of Levinson and Rubin's Book
(eBook)

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Published
Business Book Summaries, 2013.
Format
eBook
ISBN
9782806246400
Status
Available Online

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Language
English

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APA Citation, 7th Edition (style guide)

BusinessNews Publishing., & BusinessNews Publishing|AUTHOR. (2013). Summary: Guerrilla Marketing on the Internet: Review and Analysis of Levinson and Rubin's Book . Business Book Summaries.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

BusinessNews Publishing and BusinessNews Publishing|AUTHOR. 2013. Summary: Guerrilla Marketing On the Internet: Review and Analysis of Levinson and Rubin's Book. Business Book Summaries.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

BusinessNews Publishing and BusinessNews Publishing|AUTHOR. Summary: Guerrilla Marketing On the Internet: Review and Analysis of Levinson and Rubin's Book Business Book Summaries, 2013.

MLA Citation, 9th Edition (style guide)

BusinessNews Publishing, and BusinessNews Publishing|AUTHOR. Summary: Guerrilla Marketing On the Internet: Review and Analysis of Levinson and Rubin's Book Business Book Summaries, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID52c17e1b-0ebe-3c4a-8fd3-d0b95de5edc3-eng
Full titlesummary guerrilla marketing on the internet review and analysis of levinson and rubins book
Authorpublishing businessnews
Grouping Categorybook
Last Update2024-05-14 23:01:43PM
Last Indexed2024-06-15 01:16:05AM

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First LoadedJun 27, 2022
Last UsedMay 27, 2024

Hoopla Extract Information

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    [synopsis] => The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".

This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals — such as profits — using unconventional methods — such as investing energy in marketing instead of money. Guerrilla marketing is needed because it gives small businesses a sustainable competitive advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world and marketing awareness in a clueless world. This summary explains that the Internet is the best weapon yet invented to expand your business and reach new customers. Guerrilla marketing helps you to do that as efficiently and cost effectively as possible.

Added-value of this summary:

• Save time

• Understand key concepts

• Increase your business knowledge

To learn more, read "Guerrilla Marketing on the Internet" and place your company on the path to success!
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