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#1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper.
#2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue...
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#1 A Hook Point is a piece of copy, an insight from statistics or a professional's point of view, a philosophy, or a person's thought that can help you get people interested in your content or business. It helps you generate new leads, launch products successfully, generate social followers at scale, and drive massive revenue growth.
#2 Hooks are an important...
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Get the Summary of Tim Wu's ‘The Attention Merchants’ in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the...
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#1 Your two primary resources are time and money. You will never have enough of either, so your competitive advantage comes from intelligently reallocating your scarce resources to achieve breakthrough growth.
#2 If you find yourself in a situation where you have no time or money, you must hack your body and mind to boost your energy and increase the output from the...
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#1 The six warning signs of procrastination are: life feels like a long series of obligations that cannot be met, you are unrealistic about time, you are vague about your goals and values, you are unfulfilled, frustrated, and depressed, and you are indecisive and afraid of being criticized for making a mistake.
#2 Procrastination is a habit that can be extremely destructive...
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#1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand.
#2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by...
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#1 Digital marketing is the process of marketing a product or service through the use of digital media. It is a part of almost every business decision from product development and pricing to public relations and even recruitment.
#2 The focus of this book is on digital marketing, and the word marketing is as important as the word digital. It is crucial that digital...
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#1 The history of hypnosis is long and complicated. It began with the ancient Hindus, who used trance states and words to cure people. It was later developed by the Romans, who used magnetism and words to cure people.
#2 Hypnosis is a tool that can be used for stress management, stress-related disorders, dental and medical anxiety, and anesthesia. It is also used...
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#1 The SMILE SCRATCH name evaluation test is based on the philosophy that a name should make you smile instead of scratch your head. SMILE is an acronym for the five qualities of a great name, which I cover here.
#2 A name should suggest something about your brand. It should not describe your company in a descriptive way, like Fast Signs, but in a creative or metaphorical...
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#1 I am going to write to you every day of the week, except Sunday, and spend about one hour on each letter. I intend to reread these letters after I am finished and use them as source material for a book.
#2 The first thing I want to discuss is road work, which is walking, jogging, and running. I believe you should do about one hour of road work every day except Sunday....
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#1 I was a 31-year-old pool guy in 2009, and I was miserable. My business was a failure, my family life was suffering, and for a guy who sees himself as a problem-solver, I was out of answers.
#2 I graduated from West Virginia University in 2001 and was offered a job immediately. I didn't like my job, and my wife hated Washington, D. C., traffic. So, I left the area...
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#1 Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization. When it comes to investing, it's clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.
#2 The golden age of television was the 1960s, and during this time, marketing became much more important. If you had enough...
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#1 There are seven basic principles for working efficiently while minimizing distracting and destructive habits. While many of these concepts have been around for several millennia, not many know how to access and apply them to work and career situations.
#2 To be an effective manager of yourself and others, you must shift your attention from what you've done wrong to...
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Book Preview: #1 The brand is the most important part of developing and invigorating your company. It's all about what emotions you want someone to feel when they come into initial contact with your company. Some say it's just a logo, but Nike can tell you differently.
#2 Public relations is all about getting your brand out there into the press. It can be extremely powerful if used...
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#1 The two most important questions for business leaders are: who they are and why they matter. To respond, they must understand what their company does and how it is positioned vis-à-vis their competitors.
#2 The power of the yin and yang concept lies in the fact that the whole is greater than the sum of the two parts. It is the dynamic duality between the two halves...
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#1 To win new clients, you must make it worth your dream client's time, energy, and money to change. You must also compel them to change. Right now, while you're reading this page, some of your dream clients are unhappy with their current provider.
#2 The root cause of all displacements is complacency. When your competitor grows complacent, they are exposed to a competitive...
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#1 SEO is the process of making your website rank high in search engines. It can be done by buying the print edition of this book or downloading the kindle version.
#2 The first group is made up of SEO begrudgers, who think of SEO as an expense rather than an investment. They decide what they want to spend on SEO and what it should cost before they get a single quotation....
18) Summary of B. Joseph Pine II & James H. Gilmore's The Experience Economy, With a New Preface by t
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#1 The actions of individual entrepreneurs prove the point that goods and services are no longer enough to foster economic growth and create new jobs. To realize revenue growth and increased employment, the staging of experiences must be pursued as a distinct form of economic output.
#2 The Geek Squad, a company that provides computer support, exemplifies the experience economy. The...
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#1 The environments people create around themselves are rich with information about their personalities, values, and lifestyles. From some laundry receipts, an unfinished letter in the wastebasket, and other assorted clues, Steinbeck was able to piece together a portrait of Lonesome Harry.
#2 I conducted a study in which I had environmental assessors visit the rooms...
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Book Preview: #1 The acronym P. A. S. T. O. R. stands for Pastor, Authority, Sensitivity, Trust, and Openness. It is a guide to writing copy that will get you more sales.
#2 You must make the consequences of not solving the problem as painful as possible. This is the most important step in making sales, and it is widely overlooked.
#3 When describing the problem, amplify the consequences...
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