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"In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid outlines a strategic process that is rooted in the right cultures and mindsets and uses a range of methods, techniques, and themes to reach the pinnacle of maximum impact. Throughout the book, stories and examples from different organizations and contexts bring the text to life....
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"Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions....
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From the Economist Edge Series, an essential new guide on giving, soliciting and receiving feedback.
We are surrounded by feedback, whether we're being asked to like, rate, or otherwise comment on products, services, or even people. At work, the right kind of feedback delivered at the right time and in the right way can help us all to learn and improve. In reality, though, that's easier said than done.
Help is at hand. Margaret Cheng's six golden...
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