Strategy for Sustainability: A Business Manifesto
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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    [year] => 2009
    [artist] => Adam Werbach
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781422136447_270.jpeg
    [titleId] => 12439432
    [isbn] => 9781422136447
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Strategy for Sustainability
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    [pages] => 240
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                    [name] => Adam Werbach
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            [0] => Business & Economics
            [1] => Development
            [2] => Sustainable Development
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    [price] => 3.69
    [id] => 12439432
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    [synopsis] => The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.
    [url] => https://www.hoopladigital.com/title/12439432
    [pa] => 
    [subtitle] => A Business Manifesto
    [publisher] => Harvard Business Review Press
    [purchaseModel] => INSTANT
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