The Age of Influence: The Power of Influencers to Elevate Your Brand
(eAudiobook)
Author
Published
HarperCollins Leadership, 2020.
Format
eAudiobook
ISBN
9781400216383
Status
Available Online
Description
Loading Description...
More Details
Physical Description
6h 37m 0s
Language
English
Also in this Series
Checking series information...
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Neal Schaffer., Neal Schaffer|AUTHOR., & Stu Gray|READER. (2020). The Age of Influence: The Power of Influencers to Elevate Your Brand . HarperCollins Leadership.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Neal Schaffer, Neal Schaffer|AUTHOR and Stu Gray|READER. 2020. The Age of Influence: The Power of Influencers to Elevate Your Brand. HarperCollins Leadership.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Neal Schaffer, Neal Schaffer|AUTHOR and Stu Gray|READER. The Age of Influence: The Power of Influencers to Elevate Your Brand HarperCollins Leadership, 2020.
MLA Citation, 9th Edition (style guide)Neal Schaffer, Neal Schaffer|AUTHOR, and Stu Gray|READER. The Age of Influence: The Power of Influencers to Elevate Your Brand HarperCollins Leadership, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | aaa7c9f6-0352-74bc-bbf2-0bede586c9e1-eng |
---|---|
Full title | age of influence the power of influencers to elevate your brand |
Author | schaffer neal |
Grouping Category | book |
Last Update | 2024-05-14 23:01:43PM |
Last Indexed | 2024-06-01 03:00:54AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Sep 7, 2022 |
Last Used | May 19, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2020 [artist] => Neal Schaffer [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/hpc_9781400216383_270.jpeg [titleId] => 12618046 [isbn] => 9781400216383 [abridged] => [language] => ENGLISH [profanity] => [title] => The Age of Influence [demo] => [segments] => Array ( ) [duration] => 6h 37m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Neal Schaffer [artistFormal] => Schaffer, Neal [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Stu Gray [artistFormal] => Gray, Stu [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.99 [id] => 12618046 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand's social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology. [url] => https://www.hoopladigital.com/title/12618046 [pa] => [subtitle] => The Power of Influencers to Elevate Your Brand [publisher] => HarperCollins Leadership [purchaseModel] => INSTANT )