Marketing 5.0 : technology for humanity
(Book)
Author
Contributors
Published
Hoboken, New Jersey : John Wiley and Sons, Incorporated, [2021].
Format
Book
ISBN
9781119668510 (hardback), 1119668514
Physical Desc
xi, 206 pages : illustrations ; 24 cm
Status
Description
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More Details
Published
Hoboken, New Jersey : John Wiley and Sons, Incorporated, [2021].
Language
English
ISBN
9781119668510 (hardback), 1119668514
Notes
General Note
Includes index.
Description
"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."--,Provided by publisher.
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Copies
Location | Call Number | Status |
---|---|---|
Bernardsville Public Library - Adult Nonfiction | 658.8 KOT | Available |
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Citations
APA Citation, 7th Edition (style guide)
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: technology for humanity . John Wiley and Sons, Incorporated.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kotler, Philip, Hermawan Kartajaya and Iwan, Setiawan. 2021. Marketing 5.0: Technology for Humanity. John Wiley and Sons, Incorporated.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kotler, Philip, Hermawan Kartajaya and Iwan, Setiawan. Marketing 5.0: Technology for Humanity John Wiley and Sons, Incorporated, 2021.
MLA Citation, 9th Edition (style guide)Kotler, Philip,, Hermawan Kartajaya, and Iwan Setiawan. Marketing 5.0: Technology for Humanity John Wiley and Sons, Incorporated, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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