Growth hacker marketing : a primer on the future of PR, marketing, and advertising
(Book)
Author
Published
New York, New York : Portfolio/Penguin, 2014.
Format
Book
Edition
Expanded edition.
ISBN
9781591847380 (paperback), 1591847389 (paperback)
Physical Desc
xxix, 111 pages ; 20 cm
Status
Description
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More Details
Published
New York, New York : Portfolio/Penguin, 2014.
Edition
Expanded edition.
Language
English
ISBN
9781591847380 (paperback), 1591847389 (paperback)
Notes
Bibliography
Includes bibliographical references.
Description
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--,Provided by publisher.
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Copies
| Location | Call Number | Status |
|---|---|---|
| Long Hill Library - Adult Nonfiction | 658.8 HOL | Available |
| Randolph Township Library - Adult Nonfiction | 658.8 HOL | Available |
Subjects
LC Subjects
OCLC Fast Subjects
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Citations
APA Citation, 7th Edition (style guide)
Holiday, R. (2014). Growth hacker marketing: a primer on the future of PR, marketing, and advertising (Expanded edition.). Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Holiday, Ryan. 2014. Growth Hacker Marketing: A Primer On the Future of PR, Marketing, and Advertising. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Holiday, Ryan. Growth Hacker Marketing: A Primer On the Future of PR, Marketing, and Advertising Portfolio/Penguin, 2014.
MLA Citation, 9th Edition (style guide)Holiday, Ryan. Growth Hacker Marketing: A Primer On the Future of PR, Marketing, and Advertising Expanded edition., Portfolio/Penguin, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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